Publishers shouldn’t bury their heads in the sand…

I found an  interesting article on how Magazines and Newspapers are responding to the iPad and Apple’s revenue sharing model on Ars Technica. Reading this article got me reconsider how I view what their position on the impact of the iPad should be.
To me it always seemed obvious that publishers of magazines and newspapers should welcome and embrace a device which might help regain relevance to their properties, but it seems that they don’t agree.

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